Successful Partnership Twinsport & Techonomy

How Intersport Twinsport transformed its digital strategy and grew by +22% in revenue!

The Challenge

At the beginning of 2024, Intersport Twinsport faced the following challenges: How can we unlock more value from existing digital marketing channels and harness the power of data to drive commercial growth? With a strong foundation, including a significant database, there was a big opportunity to elevate the digital marketing strategy to the next level. Twinsport aimed for a more effective, targeted approach to better serve its customers and significantly increase ROI. The key challenges were:

Lack of a data-driven approach: Historical data combined with market knowledge within the sports retail industry was insufficiently utilized, resulting in missed growth opportunities.
Insufficient segmentation and personalization: Email marketing, automation, and the Customer Data Platform (CDP) were not optimally leveraged, causing Twinsport to miss opportunities to personalize the customer journey.
Underutilization of First-party data in Social advertising: Historical sales data and customer insights were rarely applied in campaigns, preventing Twinsport from maximizing returns from high-potential products, brands, and categories.
Limited Martech stack: The existing technology did not adequately support Twinsport's strategic growth objectives and introduced operational limitations.
Improving ROI from Brand and Performance Campaigns: The lack of proper strategic alignment and measurable KPIs restricted the potential returns.

Our Solution

In March 2024, we introduced an integrated approach with a strong focus on data-driven decision-making and efficient marketing strategies:

Social Advertising:

Smart utilization of first-party data combined with historical sales insights for better targeting and retargeting via Meta platforms.
Focus on profitable brand and performance campaigns with clear KPIs and ongoing optimization.

Email Marketing and Automation:

Implementation of personalized campaigns based on customer behavior and preferences.
Enrichment of customer profiles through deeper segmentation and automated flows that respond to the needs of the target audience.

Customer Data Platform (CDP):

Integration of rich customer data to create deeper connections and more targeted marketing actions.
A/B testing to optimize personalization and conversion rates.

Optimization of the Martech Stack:

Evaluation and implementation of technologies that empowered Twinsport to achieve scalability and growth.

Results

The joint efforts in social advertising, email marketing & automation led to significant improvements:

+155%

conversion value YTD

+68%

ROAS

+159%

Number of purchases

+22,5%

Webshop revenue growth

"Our partnership with Techonomy played a crucial role in achieving our growth objectives. Thanks to our combined expertise and data-driven approach, we were able to target our audience more effectively and optimize our campaigns. By using technology and data smartly, we achieved higher engagement and better conversions, leading to commercial growth and a solid foundation for the future."

Paul Segers - Marketing & E-commerce Manager Twinsport

Why it works?

The successful collaboration between Twinsport and Techonomy is built on:

Data-driven Marketing & insights: By combining historical data with in-depth knowledge of the sports retail market, campaigns could be executed more effectively and with greater precision.
Synergy between Marketing channels: The integration of social advertising, email marketing, and automation provided a holistic customer journey.
Continuous optimization & testing: Through data analysis and A/B testing, we continuously improved the campaigns and adapted them to the needs of the target audience.

Want to know more?

Curious how Techonomy can strengthen your marketing performance & strategy? Contact Tomas Overhof or Tom van den Boom for more information.

Tomas Overhof

Director Digital Innovation

tomasoverhof@techonomy.nl

+31 (0)6 48 45 44 55

Tom van den Boom

COO

tomvandenboom@techonomy.nl

+31 (0)6 33 38 34 19

Contact information